Become an entrepreneur with business and enterprise courses

After retiring from her professional dancing career, Judi Sheppard Missett ventured into entrepreneurship by offering dance classes to earn extra money. However, she soon discovered that the women attending her classes were more interested in losing weight and getting fit than in learning specific dance steps. This realisation led Sheppard Missett to train instructors to teach her fitness routines to a wider audience, giving birth to ”Jazzercise”. Subsequently, she entered into a franchise agreement and today, the company boasts over 8,300 locations worldwide.

In another entrepreneurial journey, Jerry Greenfield and Ben Cohen embarked on a path to create uniquely flavoured ice cream for their local market. They started with $8,000 in savings and a $4,000 loan, leased a gas station in Burlington, Vermont and acquired the necessary equipment after taking an ice cream-making correspondence course. Today, Ben & Jerry's generates millions of dollars in annual revenue.

In the 21st century, internet giants like Alphabet (the parent company of Google) and Meta (formerly Facebook) serve as clear examples of how entrepreneurs have significantly impacted society and earned substantial wealth.

Unlike traditional careers, which often follow well-defined paths, the journey to entrepreneurship remains confusing for many. What succeeds for one entrepreneur may not work for another and vice versa. Nevertheless, there are seven general steps that numerous successful entrepreneurs have followed:

1. Discover the right business fit: Entrepreneurship covers a wide range of possibilities, spanning various industries. It's essential to select the field and specific business venture which matches your interests and passion. Since entrepreneurship demands a lot of effort, it's wise to concentrate on something that genuinely interests you.

2. Find out if you need further education or training: While you do not need a formal education in order to become an entrepreneur, it might be useful. Depending on your chosen field, acquiring knowledge in areas like business or marketing can be advantageous. Certain enterprises, such as starting your own accountancy firm, may require a specific educational background.

You can start with a business and enterprise course such as BA (Hons) Global Business and Entrepreneurship with Foundation Year in the UK.

3. Form a business plan: Before launching your business, it's crucial to develop a comprehensive business plan. This plan outlines your objectives and the strategies you'll need to achieve them. It serves as an important tool for attracting potential investors and assessing the success of your business venture.

Pursuing a course such as BA (Hons) Global Business and Entrepreneurship with Foundation Year in the UK can help you understand how to create a solid business plan.

4. Identify your target audience: Not all businesses cater to everyone. Consider factors like age, gender, income, race and culture when determining your target demographic. This information will greatly determine your business's location and whether you actually need a physical address. Tailor your business to your chosen demographic.

5. Build your network: Networking holds great significance for entrepreneurs. It's a means of connecting with individuals who possess valuable skills that can benefit your business. Additionally, networking can help you locate potential investors to back your ideas with start-up finance. Your network can also contribute to the growth of your business by referring new customers.

Undertaking a BA (Hons) Global Business and Entrepreneurship with Foundation Year in the UK, at a good institution, can help you form a strong network.

6. Sell your idea: Entrepreneurs must convince consumers that their product or service is the best. Identify what makes your offering unique and emphasise its value. Effectively communicating this can be a key factor in attracting customers.

7. Prioritise marketing: Marketing should be a central focus before, during and after launching your business. Even if you have a top-notch product or service, it won't gain traction if people aren't aware of it. Creating a strategic marketing plan, tailored to your target audience, is essential. For instance, millennials might respond better to social media ads than traditional billboards.

Learn about marketing with a business and enterprise course such as BA (Hons) Global Business and Entrepreneurship with Foundation Year in the UK.

GBS is a leading institution known for its industry-focused courses in fields such as finance, accounting, healthcare, business, construction and more. With a notable presence in key UK cities, the institution is dedicated to its mission, “changing lives through education”.

Study BA (Hons) Global Business and Entrepreneurship with Foundation Year in the UK:

If you are looking for a platform to enhance your technical understanding of business and entrepreneurship through an evolving, hands-on approach, this course is ideal for you. The BA (Hons) Global Business and Entrepreneurship with Foundation Year offers an alternative route to fulfilling your academic and professional goals, particularly if you require a flexible course that can accommodate your work and family commitments.

Our course, BA (Hons) Global Business and Entrepreneurship with Foundation Year in the UK is designed to prepare you for realising the potential of your entrepreneurial ideas. It equips you with the awareness to identify opportunities and provides the skills necessary to turn them into reality. This course is structured to provide engaging insights into dynamic organisations and their role in creating employment opportunities, fostering economic growth and driving social transformation.