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GBS > Accelerated management  > BA (Hons) Global Business (Digital Marketing) Accelerated
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BA (Hons) Global Business (Digital Marketing) Accelerated

Logo of University of Suffolk

Recruiting for 2020/21

About our Global Business Course

How can you best understand the modern international business world, but also study for a Degree at the same time?

Our Global Business Degree programme, validated by the University of Suffolk, will provide you with core and specific skills that are in high-demand by international employers. Our diverse programme, delivered in the heart of major financial hubs, will also help you to understand how to run and expand your own organisation, and win new business.

This programme is validated by the University of Suffolk for delivery by GBS, and leads to a University of Suffolk award.

Globalisation study

Expand Your Horizons

You will begin by getting a key grounding of business and management practices as well as successful approaches to conducting a professional career. At the course’s early stages, GBS will teach and support you to learn about core business functions: People Management, Marketing, Communications, Finance and Economics.

Halfway through your course, after developing core grounding in research and organisational behaviour, we then help you to develop your specialisms, in alignment to the career goals that we have helped you to develop and plan for.

Kick-Start Your Career

Choosing your study and career path can be a significant challenge. This is why GBS supports you throughout your study programme, with mandatory study skills workshops, scheduled careers training and advice, and industry-facing guest lecturers, competitions and societies.

Depending on your career choice, during the second half of your studies, you can choose topics from one of seven specialist pathways: Business Management, Event Management, Logistics Management, Financial Management, Digital Marketing, Project Management and Hospitality Management.*

Multi national students attending event
Business students

Why GBS?

Our tutors are experienced practitioners from the world of business. As are our careers development workshop tutors. Our faculty will support you to develop essential modern career skills, including report-writing, note-taking, teamwork, planning and presenting. Based in the heart of business communities, GBS also run our own successful business societies, industry competitions and network events.

The international business world has never been so demanding and competitive. Study with us, to build your practical knowledge of global business and organisational management, in a supportive and highly-professional environment.

Start Application Today

*Specialist pathways require a minimum cohort size of 20 students.

Year 1:
  1. Business Context and its Management (20 Credits)
  2. Business Environment (20 Credits)
  3. Managing People (20 Credits)
  4. Marketing & Communications in a Digital World (20 Credits)
  5. Business Finance and Economics (20 Credits)
  6. Global Business Aspects (20 Credits)
  7. Research Methods (20 Credits)
  8. Business Decision Making (20 Credits)
  9. Organisation Behaviour (20 Credits)

Year 2:

  1. Project Management (20 Credits)
  2. Web Design & Social Media (20 Credits)
  3. Cyber Law (20 Credits)
  4. Global Digital Marketing (20 Credits)
  5. Digital Business Analytics (20 Credits)
  6. International Digital Campaign Management (20 Credits)
  7. Global Strategy (20 Credits)

Then choose one of:

  • Dissertation (40 Credits)
  • Consulting Project (40 Credits)
  • Internship (40 Credits)

Assessments at GBS

This GBS course will provide you with opportunities to test your knowledge and understanding informally through ‘formative’ assessment. Formative assessment will be completed before your formal ‘summative’ assessment, which will determine your final marks.

Each module normally contains at least one piece of formative assessment from which you will receive feedback from your course team. Formative assessments are purely for developmental purposes and do not count towards your final module mark. They are designed to help you to gain more knowledge and confidence in the module material and approaches to formal assessment. Students who do not engage with informal assessments often struggle with Foundation Year progression, as well as with the academic levels above.

The formal summative assessment usually occurs towards the end of each module. Assessment methods may include written examinations and a range of coursework, including reports, portfolios, essays and presentations. The marks awarded for summative assessments count towards your final module mark. Assessment methods at GBS are reviewed annually and may be updated in consultation with students, for example in response to student or External Examiner feedback. An External Examiner is an independent academic expert from another higher education provider, and they are appointed by the University of Suffolk to provide external assurance regarding the academic standards of your course.

Academic Requirements

112 UCAS tariff points (or above), BBC (A-Level), DMM (BTEC)

All applicants are required to hold GCSE English and Maths at Grade C/4 or above. Applicants who do not hold these qualifications may be considered on an individual basis based upon their overall application and the course applied for.

If you do not hold these qualifications, please contact GBS Admissions directly on 0207 539 3548 to discuss.

Documents required: 

  1. Application form
  2. Supervised Personal reflection statement 
  3. Personal interview
Tuition Fees


All students will access student finance through the University of Suffolk. 

A Tuition Fee Loan will cover the cost of your up-front fees, and will be paid to your university or College. The Loan must be repaid once you finished your course and are earning £26,575 a year or more. Both full and part-time learners can apply.

If you are eligible, you can apply for a Maintenance Loan too. The loan is paid directly into your bank account at the start of term. This loan has to be repaid after you leave your course and when your earnings are more than £26,575. For more information please visit

Maintenance Grants are paid into your bank account at the start of term. You don’t have to pay it back, but any funds you get will reduce the amount of Maintenance Loan you are eligible for.

New students must prove they have been living in the UK for five years before their course start date in order to get living cost support from Student Finance England.

Call us +44 (0)207 539 3548 or email us

Key Facts

Intakes: October/February/May

Duration: 2 years

Awarding Body: University of Suffolk

Location: London, Birmingham, Manchester

Delivery: Weekdays or weekends or evenings